Prominent on the convention floor were online companies including eBay Motors, Dealer.com and AutoTrader.com. Startup SwervePay LLC also was pedaling new mobile-phone software that would allow dealers to coordinate service work and arrange payment via text message.
important or well known
sticking out from something
「卓越した」 distinguished, excellent, predominant, eminent, preeminent
「目立つ」 outstanding, conspicuous, noticeable, remarkable, preeminet, distinct, striking